4 Things You Need to Consider Before You Buy Mannequins
There are hundreds of different mannequins for sale here at The Retail Factory and each is perfectly designed to suit a certain style, customer and type of shop. Having a wide choice of products is always a good thing, but it might seem daunting at first. To help you out, we have put together a list of four things to consider before you buy mannequins to help you pick the perfect dummy for you and your business.
Mannequins are an ideal way to show your customers how your products will look when worn. They break up the rows of clothes rails and shelves to keep your shop visually stimulating and can even help upsell when you match the perfect items together. A striking display of mannequins can tempt people in off the streets and they offer you the perfect opportunity to show off your key collections and latest trends.
The right mannequin should fit in perfectly with your brand in order to best promote your products to shoppers. When all of the key elements come together, your dummies can convert browsers into buyers and that is one of the reasons they are sometimes referred to as ‘silent salespeople’. Here’s how to make sure your dummies do the job for your store.
1) Who is Your Target Customer?
With any visual marketing campaign, you should always remember who you are talking to. There is no point filling a chic fashion boutique with mannequins designed to show off sportswear. Similarly, a sports retailer wants dummies in an action stance to show off how their gear looks on the pitch, course or court rather than sticking a rugby shirt on a mannequin frozen in a demure, supermodel pose.
If you target teenagers, make sure that you don’t pick a mannequin that is too staid or mature. There are plenty of vibrant and cool models to opt for instead.
Think about what your customer wants to see when they walk into your shop. Are they aspirational and looking for clothing that they hope will give them the image they wish to have? Alternatively, do they yearn for realism and practicality to help them choose their outfits? There is a range of plus size and pregnancy mannequins that would help with this, for example.
In addition, The Retail Factory is the only place in the UK to supply gender neutral mannequins. If this is appeals to your target audience, you can speak directly to them by using these dummies in your displays.
2) Can You Lose Your Mannequin Head and Legs?
Do you need a full body mannequin? The advantages are that they are more noticeable and compelling to look at, as well as being able to display a whole outfit at the same time. However, using a torso dummy without the mannequin head and legs focuses the eye on specific products that you are trying to push. If your business is more concerned with lower body apparel, you can find leg mannequins with no upper body to distract from the jeans, trousers, leggings or whatever you want to display.
Another bonus of torso and half display dummies is that they take up much less room in premises where space is at a premium. There is no point having a grandiose display of full body mannequins if your customers can’t navigate their way around or you have to sacrifice stock levels on the shop floor.
Half display and torso mannequins are also more lightweight, which is perfect if you need them to be mobile. You can more easily transport them to events and conventions to provide a stunning display away from home.
3) What Image Do You Want to Convey?
All mannequins are different and each helps give a shop a different feel. A standard black or white mannequin theme brings a consistency to the look of the display and which you choose might depend on the other elements of your brand. A more realistic-looking skin tone style mannequin could give a more personable and human feel to the environment.
For high-end stores, chrome or transparent mannequins feel chic and upmarket, whilst bright, colourful dummies send out a youthful message to your clientele.
A mannequin display should tell a story to your customers and for some shops that means a uniform style of dummies throughout the premises. For others, you might want to create some differences in height and position by grouping together standing mannequins with leaners and sitters.
You know your brand, so make sure you carry that message through in the mannequins that you choose to display your clothes.
4) Mannequin Materials, Finish and Colour
Aside from how the mannequins look when clothed, there are some practical considerations to make too. The material from which the dummies are made is important not only for the way it looks, but also for ease of movement. If your display remains in roughly the same place at all times this isn’t too much of an issue, but if you move the dummies around the floor or transport them to other venues then you might benefit from buying fibreglass or plastic dummies rather than wood or metal.
The finish of the mannequin is also important. Matt finish dummies reduce the glare from your lighting, but they also mark more easily than the gloss alternatives. You might also need to look at the finish on your other fittings and fixtures to ensure consistency in the design of your store.
When picking the colour of your mannequins, you need to think about the lighting in the shop. White dummies under a stark white light with a plain background can fade into obscurity and reduce their potential visual effect. Black mannequins in low light situations may suffer a similar fate too.
Ready to Buy Mannequins?
If you are ready now to buy mannequins and transform the look of your retail display, talk to The Retail Factory. We stock have many types of mannequin for sale to appeal to all manner of different retail sectors.
All of our customers have a dedicated account manager who is available by phone or email to answer any questions they have. We love to keep in contact with our clients and ensure they receive the best possible service to help them build their business.
Contact us today to chat about your mannequin needs.