The coronavirus lockdown was incredibly tough for retail, but there may well be one or two glimmers of hope now that shops are open once again. One of the unexpected consequences of the shutdown was that many people took up new forms of exercise. Whether it was to alleviate boredom and loneliness or merely to work off the stockpile of chocolate they had made their way through, these are new potential customers for sports retailers. And there is a host of sports mannequins available to target your displays directly at them.
Although there is talk of local lockdowns, circuit breakers and second waves, the high street is back open again following a long period of closure due to the coronavirus pandemic. This chance to trade again is very much welcomed by retailers across the country, but it brings with it a number of issues. How to reassure staff that they will be safe at work and how to instill confidence in your customers that you will look after them while they visit are two huge problems to overcome, and Covid-secure PPE can provide the solutions.
In a world that is as competitive as the retail environment, standing out is key. What can you do to tempt a shopper into your store rather than your closest rival’s? The impact of your display from your windows to your clothes rails is an important consideration and can make sure that people notice you, remember you and choose to visit you.